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A procedure involving the gathering, classifying, comparing, and studying of company sales data.It may simply involve the comparison of total company sales in two different time periods.

These can reveal more about the salesperson than can be gauged by his or her total sales." Source: The MASB Common Language Project.Comment: In general, a sales contest is used by firms to stimulate extra effort for obtaining new customers, promoting the sales of specific items, generating larger orders per sales call, etc. (sales definition) A short-term incentive program designed to motivate salespeople to accomplish very specific sales objectives.Although a contest should not be considered part of the firm's ongoing compensation plan, it does offer salespeople the opportunity to gain financial as well as non-financial rewards.Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all!Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.

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